Product logic and journeys are scattered across systems

In insurance and financial services, product behavior is rarely defined in one place.

Over time, organizations end up with:

• Product rules hard-coded inside multiple applications

• Channel-specific journey logic duplicated across systems

• Manual changes required for pricing, eligibility, and coverage updates

• Heavy dependency on IT for everyday product changes

• Compliance and consent logic embedded inconsistently across flows

This slows down launches, increases errors, and makes scale difficult.

The problem isn’t product complexity.
The problem is where product logic lives.