Frictionless Digital Journeys

We have created a unique process to create a design language for the brand and engaging UX/UI design along with a blueprint to align it with the technology development taking place in parallel.

LET’S TALK

While working with BFSI organizations, we realized the growing frustrations among the consumers and partners to smoothly and delightfully engage with brands and quickly complete their transactions.

We learned that no matter whichever technology or platform we use or however creative we get using modern UX/UI designs and techniques, the user journey will only be frictionless if technology, design thinking, and UX/UI work in tandem.

We then set about re-imagining the user’s digital journeys and ensuring greater realignment with the digital technologies, frameworks, and platforms. We created a middleware layer and solution accelerators from scratch to ensure digital journeys are frictionless, omnichannel, and accelerated, resulting in a delightful experience.

Our Design & Development Process

Discover & Define

Conduct research - stakeholder interviews, workshop and focus group interviews. This gives an insight into the objectives and vision for the platform, how the target group uses it currently, what their requirements are, what can be improved etc.

Personas & User Journeys

Once target group/segments is discovered and defined and their needs established, we work out possible user journeys in diﬀerent scenarios - first time visitor, return visitor, visitor looking for a particular information etc

UX & UI Designs

The User journeys help define the Information Architecture and the Navigation i.e. Wire flows through the platform. We then design Wireframes that represent diﬀerent key screens. Once the wireframes are approved, we work on the look and feel of the website and design the user interface (Visual Design)

Dev: front end+back end

This activity will start almost as soon as the project begins. The front end-development in terms of HTML, CSS and JS will be done after the visual designs are ready.

Integration & QC

Once the HTMLs are integrated with the chosen platform, we run a QC to ensure the final product is in the form and shape envisaged.

How we are shaping the digital platforms

Our blueprint for shaping the digital platforms for our customers and helping them realize their digital transformation goals - UX/UI & Tech Development working in sync