Digital Transformgation opens the doors to new customers, products and new markets, however, it also requires strong capabilities to deliver frictionless and personalized experiences across channels. With the explosion of channels (both insurer owned and eco-system partner owned), insurers need a digital first architecture and a flexible Platform that can unify the experiences, and provide capabilities to tailor and rapidly launch insurance products for different channels and partners. Ability to define product rules, validations, boundary conditions, and configure digital journey in real-time to quickly launch digital variants is the key to succeed in this digital world.