Driven by several InsurTech and Fintech companies, the insurance industry has become a hotbed for digital innovation. In order to stay competitive and keep up with the rising customer demands, it’s imperative to have a key digital architecture in place to create the right digital foundation, fuelling insurers to deliver desired results for its future business. 

With the adaptation of new technologies and processes, insurers are able to automate tasks seamlessly, improve their agility, responsiveness, efficiency and effectiveness, helping them become truly digital. 

API Middleware to Consume and Expose services and manage Journey Stages

The API middleware should easily and securely expose all your business functionalities to your partners, agents, vendors, customers as well as your internal business systems, seamlessly allowing one to decouple their front end as well as other underlying systems. 

InfoAxon’s API Pylon - an open source API Gateway addresses these issues by standardizing the consumption of external services, integration of internal systems while exposing key functionalities as services to external aggregators. This helps organizations provide a seamless & enhanced user experience for both customers as well as partners. 
 

Product Configurator for Rules/Validations and Faster Launch of insurance products on Digital Channels

Outside the core system, the product configurator offers a framework to manage products and plans on the fly, generate the buying and selling journey questions, configure the rules that define the product and plans, setup premium calculation logic, amongst a lot more. These allow insurers to bring ‘sales products’  on their digital channels faster, allowing for the rules/ buying journey to be fully automated.

Often, Insurers legacy technology platform and inflexible architecture often holds them back from the opportunity to quickly launch products on their digital channels. Fortunately our Product Configurator - Tailor, thrives on making technology  a non - issue by enabling the configuration of insurance product rules, validation, premium calculation logic, and orchestration of digital journeys, allowing insurers to do things like go to market with a new product in days instead of months.  
 

Attribution Model with Advanced Analytics

The use of digital technologies across all business processes has led to data being collected at every touchpoint of a customer's journey. An Attribution model allows insurers to have access to an enormous volume of data, tracking a user's journey (from an anonymous user to a potential prospect, all the way to a lead), helping them understand their customers and build better products and services in order to meet customer needs. It can help insurers streamline their marketing efforts and ensure that their means of communication to their clients is more proactive, personalized, and targeted.
 

User Segmentation and Personalisation

It's imperative to personalize and optimize digital experiences at scale to make it easy for your customers, partners, or employees to find relevant information quickly. The ability to target different audience segments with precision, generate tailored recommendations automatically, and test different digital experiences faster so you can optimize user journeys, increase conversions and maximize results is highly sought after.
 

Content HUB with Headless Architecture 

Writing new code each time you want your curated content to appear through different devices (such as mobile applications, smartwatches, desktops, amongst others) is a time consuming and tedious activity. Headless architecture decouples the curated content from its platform, thereby allowing you to deliver content to multiple channels from a single back end using APIs.
 

SEO Enabling High Visibility 

In today's competitive market, SEO marketing is more important than ever. Optimizing your visibility online allows for more people to see your website, resulting in an increase in online traffic, leading to better chances to provide your product or services to a greater number of people. SEO not only attracts new customers but over time it also allows you to deepen your business’s relationship with those customers because of the trust you have established with them.