Advertising

Advertising is one of the most dynamic, creative and knowledge intensive industries today. However knowledge management in advertising industries is a challenge for Advertising CEO’s and business managers.

The Challenges

  1. How to Capture and leverage intellectual property (IP) stored as digital assets created during the Ad Agency creative processes
  2. How to increase accountability and reduce turnaround time in the work done by its employees, however being cognizant of the creative nature of work done.
  3. How to make easy to find creative digital assets already created as part of the organisational knowledge?
  4. How to streamline and standardize operational and business processes, while taking into account the nature of work done and the flexibility required

The Solution – Ad Agency Knowledge Management Platform and Web Portal

InfoAxon provides a unique and INDIA’s FIRST comprehensive solution for knowledge management within Ad Agencies. The solution is powered using the fusionKM platform and open source technologies.

Ad Agency Knowledge Management Platform

For knowledge management through project workflows making it easier to find, browse and manage digital assets within advertising companies. Protect your intellectual property assets and foster innovation.

Ad Agency Social Network Intranets

For building cohesion within your knowledge workers and develop one vision across the enterprise; Share knowledge and digital assets and create the ground work for a more comprehensive knowledge management within the agency.